
ליאור רוקח
אקדמי בכיר
Pessimistic cost-sensitive active learning of decision trees for profit maximizing targeting campaigns
In business applications such as direct marketing, decision-makers are required to choose the action which best maximizes a utility function. Cost-sensitive learning methods can help them achieve this goal. In this paper, we introduce Pessimistic Active Learning (PAL). PAL employs a novel pessimistic measure, which relies on confidence intervals and is used to balance the exploration/exploitation trade-off. In order to acquire an initial sample of labeled data, PAL applies orthogonal arrays of fractional factorial design. PAL was tested on ten datasets using a decision tree inducer. A comparison of these results to those of other methods indicates PAL's superiority.
| שפת פרסום | אנגלית |
| דפים | 283-316 |
| כתב עת | Data Mining and Knowledge Discovery |
| כרך | 17 |
| נושא מספר | 2 |
| סטטוס פרסום | פורסם - 01.10.2008 |
Keywords
Active learning
Cost-sensitive learning
Decision trees
Design of experiments
Direct marketing
Reinforcement learning
ASJC Scopus subject areas
Information Systems
Computer Science Applications
Computer Networks and Communications