Noam Tractinsky

Using real-world logs from 6,866 users who received relevant smartphone notifications we show that visual elements in the notification influence its receptivity. Users responded significantly more to notifications that included an image or an icon compared to standard notifications and to notifications including an action button compared to those not including such button. In addition, timing of the notifications also had a significant effect on receptivity, with lower click rates during the morning hours and higher rates during the afternoon and evening hours.