Noam Tractinsky

Three experiments were conducted to validate and replicate, in a different cultural setting, the results of a study by Kurosu and Kashimura concerning the relationships between users' perceptions of interface aesthetics and usability. The results support the basic findings by Kurosu and Kashimura. Very high correlations were found between perceived aesthetics of the interface and a priori perceived case of use of the system. Differences of magnitude between correlations obtained in Japan and in Israel suggest the existence of cross-cultural differences, but these were not in the hypothesized direction.