Noam Tractinsky

Application service providers (ASPs) offer customer organizations the option of accessing applications and databases over the Internet or leased lines instead of installing applications locally. Adoption of the ASP concept, so far, is slower than anticipated even among small and medium sized enterprises (SME) considered by forecasters ideal candidates for ASP adoption. In this work, we use qualitative methodologies to develop a model, the ASP Intention Model (AIM), of driving and inhibiting factors affecting the decision to use ASP by SMEs, where the unit of analysis is a top SME decision maker.