Noam Tirosh

The massacre of 7 October 2023 profoundly reshaped Israeli society and produced new practices of commemoration in the public sphere. This article examines the proliferation of commemorative stickers, which intervene in the public sphere as mobile mnemonic sites. I argue that these stickers constitute a form of memory activism, through which citizens influence collective remembrance outside official institutions, and that they embody the exercise of the Right to Memory. The findings also reveal how stickers create a hybrid memory space, bridging material practices in the physical public sphere with digital extensions through hashtags, QR codes, and online circulation. Approached from a post-digital perspective, the stickers complicate assumptions that digital media supersede offline commemoration, showing instead how non-digital interventions retain cultural and political force. This case contributes to international debates on grassroots commemoration, the materialities of memory, and the politics of remembrance in the digital age.