Noam Tirosh

The Instagram account @Eva.stories went online on May 1, 2019, on Israel’s official Holocaust Remembrance Day. It attracted millions of people to watch a digital adaptation of Éva Heyman’s diary, which was written by a Hungarian Jewish girl who perished in Auschwitz. One year later, a “Holocaust challenge” launched on TikTok, as users posted videos of themselves pretending to be Holocaust victims. Both Eva Stories and TikTok’s #HolocaustPOVchallenge were much debated and criticized by educators, Holocaust memory institutions, and the general public. However, these projects are emblematic of the new ways in which the Holocaust is commemorated and are shaping contemporary Holocaust memory. As such, analyzing Holocaust memory in social media (e.g., such as Instagram and TikTok) can help us better understand the Holocaust memory culture of the current era. This chapter contextualizes current Holocaust memory trends using Andrew Hoskins’s (2017) “memory of the multitude” approach. The chapter demonstrates how new mediated practices of Holocaust remembrance alter the way people engage with and remember Holocaust-related narratives.