Dr. Nir Greenberg

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Can social media reliably estimate unemployment?

Do Lee, Manuel Tonneau, Boris Sobol, Nir Grinberg, Samuel P. Fraiberger

Digital trace data hold tremendous potential for measuring policy-relevant outcomes in real-time, yet its reliability is often questioned. Here, we propose a principled yet simple approach: capturing individual disclosures of unemployment using a fine-tuned AI model and post-stratification adjustment using inferred user demographics. We show that our methodology consistently outperforms the industry’s forecasting average and can improve the predictions of US unemployment insurance claims, up to 2 weeks in advance, at the national, state, and city levels at both turbulent and stable times. The results demonstrate the potential of combining AI models with statistical modeling to complement traditional survey methodology, and contribute to better-informed policymaking, especially at turbulent times.

Publication language English
Journal PNAS Nexus
Volume 4
Issue number 12
Publication status Published - 01.12.2025
pgaf309

Keywords

natural language processing
social media
unemployment

ASJC Scopus subject areas

General

Sustainable Development Goals

SDG 1 - No Poverty
Access to Document
10.1093/pnasnexus/pgaf309
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Link to publication in Scopus