GAMESlab

I am an Associate Professor at BGU, where I lead the GAMES Lab and direct CITI. My academic path spans geography, transport planning, and behavioral analytics, with collaborations across Israel and Europe. I am driven by a core question: How can we align human behavior, technological innovation, and public policy to build mobility systems that are cleaner, fairer, and more resilient?

Professional values

• Public value & legitimacy: Solutions must be effective and trusted.
• Open, reproducible science: Transparent code, data, and methods where feasible.
• Co-production: Planning with agencies, operators, NGOs, and citizens.
• Equity & inclusion: Design for diverse needs, digital literacy, and accessibility.
• Impact through translation: From rigorous methods to practical, deployable tools.

Areas of interest

• Public transport design & operations
• Shared and automated mobility (RS/SAVs)
• Congestion & parking pricing 
• Digital twins & X-AI for planning
• Behavioral modeling (discrete choice, dynamic discrete choice/MDP, HMM)
• Agent-based simulation (MATSim/NetLogo, SUMO)
• Serious games & VR
• Data fusion & big‑data analytics (smart‑card/AVL/GTFS/laser counters/mobile‑phone data)