I did my PhD thesis under the supervision of Prof. Avishai Henik.

My PhD deals with the conflicts and control that arise during the performance of automatic processes.

Specifically, it investigates the conflicts and control that arise during the performance of Stroop tasks and Stroop-like tasks.

My PhD work deals with three main topics. The first topic deals with the informational conflict vs. the task conflict.

The second topic investigates further, how the control mechanism can improve its performance.

The third topic focuses on early perceptual control.

Currently I am doing my Post -doc at Princeton University in Prof. Anne Treisman's Lab. I investigate perceptual problems concerning binding features without attention using behavioral and Neroimaging techniques.

email: lgoldfar@princeton.edu

Recent Publications

• Goldfarb, L., & Henik, A. (2007). Evidence for Task Conflict in the Stroop Effect. Journal of Experimental Psychology: Human Perception and Performance, 33, 1170-1176.
• Goldfarb, L., & Tzelgov, J. (2006). The Cause of the Within Language Stroop Superiority Effect and its Implications. Quarterly Journal of Experimental Psychology, 60, 179-185.
• Goldfarb, L., & Henik, A. (2006). New Data Analysis of the Stroop Matching Task Calls for a Theory Reevaluation. Psychological Science, 17, 96-100.
• Goldfarb, L., & Tzelgov, J. (2005). Are Monocular Distance Cues and Size Perception Based on Automatic Perception? Psychonomic Bulletin & Review, 12, 751-754.
• Berent, I., Pinker, S., Tzelgov, J., Bibi,U., & Goldfarb, L. (2005). Computation of Semantic Number from Morphological Information. Journal of Memory & Language 53, 342-358.