- Goal Hierarchy: the relationship between superordinate goals and their subordinate goals. Focus on goal detachment: how subordinate goals become idependent of their superordinate goals.
- The interplay between goal pursuit
and goal inference.
- Self-attribution of behavior caused by unconscious goal
pursuit.
- Specific goal pursuit and inference maps: pursuing
superiority, attention, and sexual
contact.
- The methodology of unconscious goal pursuit.
- Self-knowledge formation. Do people learn about themselves through automatic associative learning?
- Investigate
the processes that are captured by various measures of semantic
associations.
- What are the roles
of awareness and control in these processes.
- Test and improve the various implicit measures.
- Develop new and improved
measures of associations.
- Attitude formation. A focus on the relationship between different learning experiences and the attitudes that they form.
- Evaluative conditioning.
- Non-evaluative conditioning.
- The role of awareness and control in association formation.
- The associative network: the relationship between multiple
association-nodes.
- The types of association units (focus on
non-evaluative units and non-semantic units).
- The relationship between the associative network
and high-level
cognitive processes.
-
The relationship between propositional knowledge and associative
knowledge. Focus on the assumption that propositional knowledge is
stored as a collection of associations.
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- Measures of concept accessibility.
- Is there only one pair
of global/local mindsets? Is global/local the same as high/low level of
construal? Is there one basic cognitive operation that causes a change
in mind-set from concrete to abstract and back? Investigate the mechanisms behind the adjustment of
construal
level.
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