Goal Hierarchy.
The relationship between superordinate goals and their subordinate
goals. How do subordinate goals become idependent of their
superordinate goals?
The interplay between goal pursuit
and goal inference.Self-attribution of behavior caused by unconscious goal
pursuit. Specific goal pursuit and inference maps: pursuing
superiority, attention, and sexual
contact.
Automatic goal pursuit. What is unconscious about automatic goal pursuit? Investigate the methodology of unconscious goal pursuit.
What are we measuring? Investigate what processes are captured by various measures of semantic
associations. Investigate the roles
of awareness and control in these processes.
Measurement quality. Test and improve the psychometric qualities of the various implicit measures. Develop new and improved
measures of associations and affect.
Attitude formation.
The relationship between different learning experiences and the
attitudes that they form. The learning experiences include pairing of objects with affect ("Evaluative
Conditioning"), and more complex procedures such as learning about objects that help or harm the self or others.
The mental representation of associations. How does memory store encode, store and retrieve associations between objects and affect?
Associations as the building blocks of high-level cognition. The contribution of memory about associations to high-level cognitive processes.
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Measures of concept accessibility. The psychometric qualities of the common accessibility measures in social psychology.
Global/local mindsets and construal level adjustment. Is there only one pair
of global/local mindsets? Is global/local the same as high/low level of
construal? Is there one basic cognitive operation that causes a change
in mind-set from concrete to abstract and back? Investigate the mechanisms behind the adjustment of
construal level.
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