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The main research topic in our lab is evaluative processes: processes that pertain to feelings toward objects, and judgment whether an object is positive or negative. How do people develop feelings toward objects? how do people form their judgment of objects? How do these feelings and judgment influence behavior? These questions are relevant to attitudes and actions toward the self (do I like myself?), other people (Mom, the prime minister, Rory Gilmore, Arctic Monkeys), social groups (Arabs, redheads, geeks), objects (Avocado, my phone), and more abstract concepts (Socialism, Atheism).

Evaluative learning. The relationship between different learning experiences and the attitudes that they form. The learning experiences include pairing of objects with affect (Evaluative Conditioning), and more complex procedures such as learning about objects that help or harm the self or others. Another related topic is people's ability to learn from their affective reactions to objects.

Implicit measures. What processes are captured by various measures of semantic associations and automatic affective reaction? What are the roles of awareness and control in these processes? Test and improve the psychometric qualities of the various implicit measures. Develop new and improved measures of associations and affect.

The mental representation of associations and relations. How do people encode, store and retrieve associations and relations between objects and affect? 

 Gender, stereotypes, and self-Knowledge
How do people learn about themselves? How does automatic self-concept form?
What are the influences of associations between the self and concepts such as traits, social group, and roles? For instance, how do women form an association between 'Self' and 'Caring', and how does it influence their behavior? How do gender stereotypes influence women and men's self-concept?

How does people's identification with social categories shape their attitudes?

How do people from privileged groups react to messages about the injustice related to their privilege?

What is implicit self-esteem, how can it be measured, and what does it influence?

Other research interests
Goal Hierarchy. The relationship between superordinate goals and their subordinate goals (means). How do subordinate goals become idependent of their superordinate goals?

The interplay between goal pursuit and goal inference. Self-attribution of behavior caused by goal pursuit. Specific goal pursuit and inference maps: pursuing superiority, attracting other people's attention.

Measures of concept accessibility. The psychometric qualities of the common accessibility measures in social psychology.

Global/local mindsets and construal level adjustment. Is there only one pair of global/local mindsets? Is global/local the same as high/low level of construal? Is there one basic cognitive operation that causes a change in mind-set from concrete to abstract and back? Investigate the mechanisms behind the adjustment of construal level.

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