Implicit measures is the general
name for measures that were developed to measure attitudes indirectly, and are commonly believed to measure automatic evaluation.
This page provides links to demonstrations and
about various implicit measures.
By running the study from this
, you can see demonstrations of most of
the implicit measures. Just select the measure that you wish
To learn about the IAT, it is best
to visit Brian
IAT page, or Tony
's page. For more demonstrations (other than those
at the top of the page), go to the IAT demonstation
website. For a demonstration in your native language, search for your
RH , Sanbonmatsu DM , Powell MC , Kardes FR . (1986). On the automatic
activation of attitudes. Journal of Personality and Social
229 – 38.
R. H., Jackson, J. R., Dunton, B. C., & Williams, C.J. (1995).
in automatic activation as an unobtrusive measure of racial attitudes:
fide pipeline? Journal of Personality and Social Psychology,
To learn about the GNAT, it is best to visit Brian Nosek's
To learn about the SPF, it is best to
visit Brian Nosek's SPF
The first paper:
Sriram, N., &
Greenwald, A. G. (2009, in press). The Brief Implicit Association
Test. Experimental Psychology.
The single-target IAT measures association between one
category and two attributes.
Karpinski and Steinman's version:
Karpinski, A., & Steinman, R.
(2006). The single
category implicit association test as a measure of implicit social
of Personality and Social Psychology, 31, 949–962.
I prefer Wigboldus' version, which is more similar to the original IAT
(In two studies, each with n > 1000, I found no difference
between Karpinski's and Wigboldus' versions).
I don't think that there is a published introductory paper for
have seen it cited in a few different ways. For instance:
Wigboldus, D. H. J., Holland, R. W., & Van
Knippenberg, A. (2004). Single target implicit associations.
A published paper about the method:
Bluemke, M., & Friese, M.
and validity of the Single-Target IAT (ST-IAT): Assessing automatic
affect towards multiple attitude objects. European Journal of Social
There is also a
single-attribute IAT, with two categories and one attribute:
Penke, L., Eichstaedt, J., &
Asendorpf, J. B. (2006). Single
Attribute Implicit Association Tests (SA-IAT) for the assessment of
unipolar constructs: The case of sociosexuality. Experimental Psychology, 55, 283–291.
The original paper:
De Houwer, J. (2003). The extrinsic affective Simon
Psychology, 50, 77-85.
To learn more about it, it is best to visit Jan De Houwer's website
(search for the word EAST to see his summary).
The paper that introduced the method:
B.K., Cheng, C. M., Govorun, O., & Stewart, B. (2005). An
attitudes: Affect misattribution as implicit measurement. Journal
Personality and Social Psychology, 89, 277-293.
You might also want to visit Keith Payne's website.
Web DesignThanks to Promotional
The paper that introduced
Teige-Mocigemba, S., Klauer, K. C.,
& Rothermund, K. (2008). Minimizing method-specific variance in
the IAT: A single block IAT.
European Journal of Psychological Assessment, 25, 237–245.
Here is a link
to a short and slightly modified
version of this task.