Implicit measures is the general
name for measures of semantic associations and/or
automatic evaluation. This
page provides links to demonstrations and
information
about various measures that
were developed to assess associations in general and automatic
attitudes specifically.
Demonstrations:
By running the study from
this
link, you can see demonstrations of most of
the implicit measures. Just select the measure that you wish
to see.
To learn about the IAT, it is best
to visit
Brian
Nosek's
IAT page, or
Tony
Greenwald's page. For more demonstrations (other than those
at the top of the page), go to the IAT
demonstation
website. For a demonstration in your native language, search for your
flag
here.
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Original paper:
Fazio
RH , Sanbonmatsu DM , Powell MC , Kardes FR . (1986). On the automatic
activation of attitudes. Journal of Personality and Social
Psychology, 50,
229 – 38.
Often cited:
Fazio,
R. H., Jackson, J. R., Dunton, B. C., & Williams, C.J. (1995).
Variability
in automatic activation as an unobtrusive measure of racial attitudes:
A bona
fide pipeline? Journal of Personality and Social Psychology,
69,
1013–1027.
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To learn about the GNAT, it is best to visit Brian Nosek's
GNAT
page.
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To learn about the SPF, it is best to
visit Brian Nosek's
SPF
page.
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The first paper:
Sriram, N., &
Greenwald, A. G. (2009, in press). The Brief Implicit Association
Test. Experimental Psychology.
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The single-target IAT measures association between one
category and two attributes.
Karpinski and Steinman's version:
Karpinski, A., & Steinman, R.
(2006). The single
category implicit association test as a measure of implicit social
cognition. Journal
of Personality and Social Psychology, 31, 949–962.
I prefer Wigboldus' version, which is more similar to the original IAT
(In two studies, each with n > 1000, I found no difference
between Karpinski's and Wigboldus' versions).
I don't think that there is a published introductory paper for
Wigboldus'
ST-IAT. I
have seen it cited in a few different ways. For instance:
Wigboldus, D. H. J., Holland, R. W., & Van
Knippenberg, A. (2004). Single target implicit associations.
Unpublished manuscript.
A published paper about the method:
Bluemke, M., & Friese, M.
(2007). Reliability
and validity of the Single-Target IAT (ST-IAT): Assessing automatic
affect towards multiple attitude objects. European Journal of Social
Psychology.
There is also a
single-attribute IAT, with two categories and one attribute:
Penke, L., Eichstaedt, J., &
Asendorpf, J. B. (2006). Single
Attribute Implicit Association Tests (SA-IAT) for the assessment of
unipolar constructs: The case of sociosexuality. Experimental Psychology, 55, 283–291.
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The original paper:
De Houwer, J. (2003). The extrinsic affective Simon
task. Experimental
Psychology, 50, 77-85.
To learn more about it, it is best to visit Jan De Houwer's website
(search for the word EAST to see his summary).
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The paper that introduced the method:
Payne,
B.K., Cheng, C. M., Govorun, O., & Stewart, B. (2005). An
inkblot for
attitudes: Affect misattribution as implicit measurement. Journal
of
Personality and Social Psychology, 89, 277-293.
You might also want to visit Keith Payne's website.
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The paper that introduced
the method:
Teige-Mocigemba, S., Klauer, K. C.,
& Rothermund, K. (2008). Minimizing method-specific variance in
the IAT: A single block IAT.
European Journal of Psychological Assessment, 25, 237–245.
Here is a link
to a short and slightly modified
version of this task.
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