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Evaluative Priming



Brief IAT

Single-Target IAT




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Implicit measures is the general name for measures that were developed to measure attitudes indirectly, and are commonly believed to measure automatic evaluation. This page provides links to demonstrations and information about various implicit measures.

Demonstrations: By running the study from this link, you can see demonstrations of most of the implicit measures. Just select the measure that you wish to see.
The Implicit Association Task (IAT)
To learn about the IAT, it is best to visit Brian Nosek's IAT page, or Tony Greenwald's page. For more demonstrations (other than those at the top of the page), go to the IAT demonstation website. For a demonstration in your native language, search for your flag here.

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Evaluative Priming
Original paper:

Fazio RH , Sanbonmatsu DM , Powell MC , Kardes FR . (1986). On the automatic activation of attitudes. Journal of Personality and Social Psychology,  50,  229 – 38.
Often cited:

Fazio, R. H., Jackson, J. R., Dunton, B. C., & Williams, C.J. (1995). Variability in automatic activation as an unobtrusive measure of racial attitudes: A bona fide pipeline? Journal of Personality and Social Psychology, 69, 1013–1027.

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The Go No-Go Association Task (GNAT)

To learn about the GNAT, it is best to visit Brian Nosek's GNAT page.

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The Sorting Paired Features Task (SPF)
To learn about the SPF, it is best to visit Brian Nosek's SPF page.

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The Brief IAT
The first paper:

Sriram, N., & Greenwald, A. G. (2009, in press). The Brief Implicit Association Test.  Experimental Psychology.   

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The Single Target IAT

The single-target IAT measures association between one category and two attributes.

Karpinski and Steinman's version:

Karpinski, A., & Steinman, R. (2006). The single category implicit association test as a measure of implicit social cognition. Journal of Personality and Social Psychology, 31, 949–962.  

I prefer Wigboldus' version, which is more similar to the original IAT (In two studies, each with n > 1000, I found no difference between Karpinski's and Wigboldus' versions).
I don't think that there is a published introductory paper for Wigboldus' ST-IAT. I have seen it cited in a few different ways. For instance:
Wigboldus, D. H. J., Holland, R. W., & Van Knippenberg, A. (2004). Single target implicit associations. Unpublished manuscript.

A published paper about the method:
Bluemke, M., & Friese, M. (2007). Reliability and validity of the Single-Target IAT (ST-IAT): Assessing automatic affect towards multiple attitude objects. European Journal of Social Psychology.

There is also a single-attribute IAT, with two categories and one attribute:
Penke, L., Eichstaedt, J., & Asendorpf, J. B. (2006). Single Attribute Implicit Association Tests (SA-IAT) for the assessment of unipolar constructs: The case of sociosexuality. Experimental Psychology, 55, 283–291.

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The Extrinsic Affective Simon Task (EAST)

The original paper:

De Houwer, J. (2003). The extrinsic affective Simon task. Experimental Psychology, 50, 77-85.

To learn more about it, it is best to visit Jan De Houwer's website (search for the word EAST to see his summary).

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The Affect Misattribution Procedure (AMP)
The paper that introduced the method:

Payne, B.K., Cheng, C. M., Govorun, O., & Stewart, B. (2005). An inkblot for attitudes: Affect misattribution as implicit measurement. Journal of Personality and Social Psychology, 89, 277-293.

You might also want to visit Keith Payne's website.

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The Single-Block IAT (SB-IAT)
The paper that introduced the method:
Teige-Mocigemba, S., Klauer, K. C., & Rothermund, K. (2008). Minimizing method-specific variance in the IAT: A single block IAT. European Journal of Psychological Assessment, 25, 237–245.

Here is a link to a short and slightly modified version of this task.

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